This incredibly touching ad is better than most movies

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This moving commercial does more in four minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it’s a commercial!—and walked away gently holding my heart. It’s definitely better than any commercial and probably more heartwarming than some Oscar movies.

Usually commercials that make a play for your heart (and maybe your tears and then your dollars) are so obvious in what they’re doing that you get desensitized immediately.

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