Apple goes to great lengths to ensure its users are continuously buying into new products within its ecosystem. Want to use an SD card with your iPhone? You’ll need a $30 adapter. Want to wirelessly project to an external display? You’ll need a $150 Apple TV. After awhile, these products can pack quite a punch on your wallet. That is why one English startup, This is DoBox Ltd., is creating a single accessory that wants to a replace an assortment of Apple’s own devices.
With two USB ports, HDMI out, micro USB charging, a headphone jack, and an ethernet port, the company says its DoBox “turns your iPad or iPhone into a MacBook Pro,” according to its Kickstarter page. While that sounds like marketing rhetoric, there’s something to be said about the DoBox’s sheer breadth of functionality, assuming it does make its way to market.
As a concept, DoBox lives up to its name, if only because it’s harder to think of what it doesn’t do than what it does. In the video above, a number of different functions of the DoBox are listed including:
- Wi-Fi router
- Wireless external storage access
- Mouse/trackpad support
- Audio and video streaming
- Airplay to TV video HDMI
- Wireless charging for Apple Watch
It’s an interesting prospect, but most concerning is that Kickstarter projects often don’t deliver, and this email we received from the This is DoBox CEO Mate Molnar wasn’t quite convincing that DoBox would be any different.
“I know that everyone hates Kickstarter, mainly because projects like Coolest Cooler [sic],” he said. “But sharing our project with your audience would be a big help for us!”